More traditional in the sense that the brand holds onto more control of the “message” of the photo, business-led campaigns leave the photo-taking responsibilities with the brand and its employees.
This type of campaign works well for large restaurant chains that want the same type of photo experience for customers across various locations. It also is a great option for facilities that run birthday parties and other functions where guests are paying for a photo package as part of their party experience.
When the business takes the photos, they are able to better train staff to take they types of photos that make sense for their brand, thereby keeping more control over the look and feel of the campaign.