Customer-led campaigns are similar to business-run, with the small difference in who takes the photos. In these types of campaigns, your customers are in charge, which can be a really great thing!
It allows people who visit your business to show their experience first hand, and inject a new visual angle to your company online. This type of campaign works by allowing customers to use their own mobile devices to take and text photos to your business. Then, similar to the business-run campaign, photos are custom-branded, uploaded for sharing and printed off on site.
While any type of business can opt to use a customer-run campaign, it works best for companies that are more comfortable with allowing their customers to have more control over the messages attached to their brands.